Periodically I review my portfolio and ask myself the question, "What type of work would I like to be hired for? Is that type of work represented in my portfolio?" If not, I'd better get shooting! If your portfolio does not contain a certain style or subject matter that you'd like to be hired to shoot, I recommend you put together 'mock' or 'spec' shoots to show potential clients how you can serve their needs.
Looking at my portfolio earlier this year, I felt that I was missing some clean, feminine beauty photography. I am looking to work with cosmetic and makeup companies, and often my work is a bit too creative or avant garde for their advertising or packaging. I contacted my creative team, and sent them misc inspiration for samples of the type of work I'm aiming to do. We decided to do clean, soft beauty based on the color pink utilizing pink flowers and misc pink tones of the eye makeup, lips, and cheeks.
For this shoot I selected a model with beautiful skin and great bone structure that I had recently worked with on another project.
Hair: Mann Nance
Makeup: Griselle Rosario
Model: Q Model Management
Retouching: Lindsay Adler and Nadia Selander
This shoot was published in CoCo Magazine, and after its release I emailed four or five different cosmetic companies, expressing an interest to work with them. Attached to these initial emails were some of the images below, and one company immediately contacted me to licensing the images for their packaging. In other words, the strategy worked!
Below is the behind the scenes video of the shoot. You can see the raw materials we worked with, the lighting, and the process of the makeup being applied. Thank you Dave Geffin for the wonderful bts editing!
Here is a bit of the gear we utilized: