I recently completed an article for Professional Photographer Magazine (appears in the current issue: May) to help photographers figure out what to blog about. A lot of photographers are unsure what they can and should say, or what people would find interesting. This article provides a quick and easy guide for things to blog about. If you are interested in learning more about blogging, I recently set up a site called "Blogging for Photographers" that I am working on creating as a great resource for photogs.
What to Blog About
You know you should blog. You’ve heard about the benefits. What do I have to say? You wonder. See if these suggestions will get you started:
Behind-the-scenes: People love behindthe- scenes comments on photography. Keeping it short and interesting, post interviews, videos, photographs, and descriptions of your experiences. Funny stories and anecdotes are always a plus. People want truth, so if something goes awry during a shoot, talk about it without saying anything negative about the client.
People learn a lot about you from the way you overcome obstacles.
Recent work: If you’ve got new work you like that’s outside your niche, share it if it showcases your talent. Write about taking the images, what inspired you or your creative angle, and a bit about the technique.
Tutorials: In words or video, describe how to do something you’re good at for colleagues as well as potential clients. Write a tutorial about a software effect you like, or tips on posing for brides.
Business insights: Share tips and tricks of the trade on marketing, social networking, branding or other business-related content. Had a bad experience? Maybe you can help others avoid your mistakes.
Reviews: Write a review of equipment, photography books, or places you’ve gone.
Reflections: Muse about life and photography. Help readers get a feel for your personality. Reflect on something that happened to you, something you read, or something you suddenly realized. Try to convey what you’ve learned or how you feel. Share your personal images, links to photographers who inspire you.
Updates: If people are reading your blog, they’re interested in what you’re doing. It’s completely acceptable to post updates about your personal and professional life. If you just got a job for a major client, share your excitement. If you’re giving a presentation, let your readers know the date and time. If you get an award, express your feelings about the honor.
Make a list: People love lists. List your favorite equipment, photographers, websites, books. List the top 10 mistakes you made when you were just starting out, or your favorite people to follow on twitter.
Ask a question: Interaction is the key to social media. A good blog post starts a dialogue. Ask a question, take a poll, invite readers to respond. It helps build community online.
Cover an event: Going to a conference? A festival? A racing event? Cover it like a journalist. Show photos and updates of what’s going on, and relate the interesting experiences you have.
WHAT NOT TO BLOG:
- Repeated shameless self-promotion: It’s okay to talk about new things happening in your career or recent successes, but if all you blog about is how amazing you are, people will stop reading.
- Useless information: If what you’re saying is of little use to your audience, don’t share it. No one cares what you ate for lunch unless you had it at an exciting new restaurant.
- Whining: It’s fine to critique, just don’t whine.